‘The Originals’ is the Most Popular Show on Social Media
Klaus may have declared war on the wolves, but when it comes to social media the vampires, wolves, and witches of New Orleans are all winners! The Hollywood Reporter breaks down why new CW series ‘The Originals‘ is the most social show on TV.
The CW’s The Originals is proving it doesn’t suck to be a vampire – at least on social media.
The Vampire Diaries spinoff tops fall’s freshmen TV shows when it comes to its social media fanbase. The drama boasts more than 1.9 million fans across Facebook and Twitter, according to a new ranking from ListenFirst, which aggregates and analyzes data streams across social, digital and traditional channels.
Fox’s Sleepy Hollow came in second, with more than 821,000 fans, followed by ABC’s Once Upon a Time in Wonderland (801,423), NBC’s Dracula (425,074) and NBC’s The Blacklist (363,483) rounding out the top five.
ListenFirst examined 27 new shows across five networks – the CW, Fox, ABC, NBC, and CBS, with data collected late last month. (ABC’sMarvel’s Agent of SHIELD – which has a strong social following – was excluded, because it’s Facebook and Twitter handles had pre-existing audiences.)
The CW’s three new shows – The Originals, Reign and The Tomorrow People had the highest average social audience, averaging 794,000 fans across Facebook and Twitter.
But having a large social audience doesn’t necessarily translate into the best ratings. On CBS, The Crazy Ones and The Millers have brought in solid ratings for CBS on Thursday nights, despite having relatively small social audiences. In the social media rankings, The Crazy Ones came in at No. 17 with just under 83,000 fans, while The Millers ranked 25th with just shy of 15,000 fans.
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Source: The Hollywood Reporter