ProFlowers and Warner Bros. Launch ‘The Bachelor’ Bouquet
January 17th, 2014 10:46am | Tags: The Bachelor
WILL YOU ACCEPT THIS ROSE?
CREATE YOUR OWN DRAMA WITH THE BACHELOR BOUQUET
FROM PROFLOWERS AND WARNER BROS.
New Bouquet Celebrates the Romance and Glamour of Hit ABC Series The Bachelor
Twitter Pitch: Hey @BachelorABC fans, will u accept this rose? How about #TheBachelor Bouquet from @ProFlowers & @warnerbrostv? http://bit.ly/1m7GyfQ
SAN DIEGO – Jan. 17, 2014 – ProFlowers®, one of the nation’s largest online fresh flower retailers, has teamed up with Warner Bros. as the official floral partner of hit romance reality series The Bachelor (Mondays 8/7c on ABC), launching today with an exclusive Bachelor Bouquet of red roses at ProFlowers.com.
Fans of the show and of this season’s Bachelor, Juan Pablo, can now experience a piece of the romance with the Bachelor Bouquet. Inspired by the series’ iconic rose ceremony seen at the end of each episode, the bouquet is made up of 24 long-stemmed red roses and features five sparkling rhinestones nestled throughout to add a touch of glamour. ProFlowers’ freshness guarantees that recipients of the bouquet can enjoy their own red roses for at least seven days.
“ProFlowers is all about creating happiness and delivering smiles, and we are excited to bring a piece of The Bachelor to all the show’s fans with the official Bachelor Bouquet,” said ProFlowers General Manager Bill Patterson. “Fans can send a symbol of what the rose ceremony represents to their loved ones through the new bouquet.”
ProFlowers also announces a sweepstakes associated with the partnership. A Facebook sweepstakes at http://facebook.com/ProFlowers begins Jan. 17, with one grand prize winner to receive an all-expenses-paid trip for two to Los Angeles to attend this season’s famed “After the Final Rose” episode of The Bachelor.
“The Bachelor Bouquet is a fun extension of the show, and ProFlowers knows how to create dramatic arrangements with added bling that fans will love,” said Lisa Gregorian, Chief Marketing Officer, Warner Bros. Television Group.
“We’re excited to partner with ProFlowers for the official Bachelor Bouquet to offer fans a unique and fresh way to participate in their very own rose ceremony with this beautiful long-stemmed rose bouquet,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
ProFlowers works directly with professional growers, rather than intermediaries, retailers or third parties, to deliver the freshest flowers possible. This ensures a longer bloom time for the flowers.
For more information about ProFlowers or the partnership, visit www.proflowers.com or www.proflowers.com/bachelor. For more information on The Bachelor, visit www.abc.com/thebachelor or like the show on Facebook at www.facebook.com/TheBachelor. Follow The Bachelor franchise on Twitter at @BachelorTV and the current season at @BachelorABC; join the conversation using hashtag #TheBachelor.
ProFlowers, a Provide Commerce brand, delivers fresh and colorful floral bouquets ready to bloom for at least 7 days. The online floral company guarantees service, value and reliability when it matters most. ProFlowers’ grower-direct model promises floral and plant expertise, on-time fresh delivery, a longer bloom, and empowered and proactive customer service. From the everyday to the most special of days, ProFlowers bouquets and plants promise a thoughtfully convenient experience and make gift givers heroes in the eyes of their recipients.
About The Bachelor
On ABC’s hit primetime reality series The Bachelor, one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a number of beautiful women, gradually narrowing the field as he continues his search for his soul mate. At the end of this romantic voyage, if he has found the one, will there be a proposal — and will she say yes? Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television and airs Mondays 8/7c on ABC.
THE BACHELOR and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
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For Warner Bros. Consumer Products
For Warner Bros. Television Group
For The Bachelor